Sara Gulyas and Johanna Halasz are working together on Pikkpack, a flat-packed footwear that you can assemble yourself. Last year at betapitch | Vienna Styria Digital decided to support their Hungarian startup with an online media package worth € 6.000.
Just in time before the next edition of betapitch | Vienna 2015 kicks off we asked them how they are doing now. Read about the challenges when working with a physical prototype during a pitch, why they came to Vienna and what they learned from getting the online media package.
And join us for this year’s edition of the event!
What are the challenges you had when working with a physical prototype during your pitch?
Working with a physical product is always trickier than selling digital products. The barrier of entering the market is much higher, you have to deal with the question of stocking and inventory, the costs are usually higher and so on. What is more, we have a design product in the case of which the changing of seasons, fashion and taste also comes into the picture. However, we have received positive feedback so far. When we were at betapitch many people came to us and told us that it was such a refreshing part of the event when we were talking about Pikkpack shoes, something tangible, after a myriad of techy application ideas.
Why did you decide to participate and come to Vienna all the way from Budapest?
It was a great opportunity to introduce ourselves in a foreign country which is at the same time a startup hub in Europe. Vienna is quite close to Budapest so we didn’t have to go a long way. We also wanted to practice pitching and were curious how the audience would react to a design product. It was a great experience, we enjoyed it a lot.
At which stage was your company last year and where are you now?
We were about to send out all the Kickstarter orders and were soon to open our webshop. At the moment we are done with sending out all the packages to our Kickstarter backers, our webshop is running and in terms of product development, we are preparing to launch a new rubber soled version of Pikkpack shoes in the following weeks.
One of our partners decided to support you with an online media package. How did that work out for you?
We could run a banner for two or three weeks on two Austrian online platforms and had a publication in a magazine. We are very happy that we had a chance to try out how this type of marketing worked out for our product. It didn’t bring as many customers as we thought it would but we learned a lot from it.